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Everything in the Flag Line

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Our History

The Flag Man, Robert Martin Henry Hofer was born on 2-22-27 to John & Martha Hofer in Burlington. Coincidently his future bride was born on the same day in Germany. After a normal childhood, he graduated from BHS in1945. He served his country in WWII in Germany from1945 to 1948.

Bob met Margot Trudl Gregori-Schaefer in the hospital where she worked as a secretary and translator for American military doctors. He would bring papers to her for her to process. Smitten by this lovely German girl, he asked her for a date. “Absolutely out of the question,” said Margo. “I fancied myself as a good German, and as far as I was concerned Americans were still the enemy. I had my nose up in the air. I wasn’t going to date Americans.” However, that did not deter Bob. He re-enlisted so that he could have more time to court her. He began playing the “secret admirer” and put fruit in the top drawer of her desk before she arrived at work. She just could not find out the identity of this secret admirer until she took an early train to work one day and caught him in the act.

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He went to Margo’s house with a care package given to him by a chaplain to give to a needy family. Through his respectful polite manner and his ability to speak German, he immediately won her family over. “Mother and Grandmother thought he was the ‘bee’s knees!” Margo said, “Why he’s practically German,” they said. Then her mother & grandmother convinced Margo to give him a chance. He finally won the reluctant girl over and proposed. Since there was nothing in the way of wedding dresses let alone material to make one, Bob wrote to his mother about the need. Her future mother-in-law sent a wedding dress, veil, shoes, “the works” – even a nightgown for the honeymoon. They were married in November of 1948.

When Bob received his discharge papers, he brought his bride to America to begin their life together. He found work as a MetLife Insurance sales representative. He also was a Red Cross volunteer along with Margo for more than 25 years. He served military families as a member. Bob was involved with the VFW and he was a charter member of the EAA. He and his family were Cross Lutheran Church members.

They had many challenges but they dealt with them head-on. As Margo would always say, “There were many struggles, but I’ve had many miracles in my life too”.

The greatest tragedy of all struck a few years after the arrival of their two children. In 1953 while traveling in their car in Union Grove, the family was involved in a horrific accident. Everyone except the baby suffered injuries. Bob suffered a severe spinal injury causing paralysis from the neck down. He spent two long years in the VA hospital before coming home. Margo was at his side every step of the way as his devoted nurse.

Although he received a modest insurance settlement and a small monthly Social Security check, it was not enough to raise a family. He was not about to allow his family to go on welfare. Local jeweler, Bob Miller, approached him with the offer of a new job as justice of the peace. Bob was known for his fairness and integrity in all things. They held court in their home once a week for years. Eventually, the state eliminated the position. However, Bob was thinking ahead.

In 1960 the couple invested their meager savings with a flag business advertisement only to find out that it was a fraud and they lost their money. Still, they did not give up. He wrote to four of the largest flag companies explaining his situation. All companies offered him an open line of credit to start his business.

In the early years, Bob used an early version of a speakerphone to call prospects. Bob would call everyone in the phone book. The 50 Star flag was sold easily as no one had it and everyone wanted it. His children and Margo delivered flags & collected payment. Margo kept the books and repaired flags when needed. By 1964 Bob had sold a flag & pole set to practically everyone in Burlington. The Burlington VFW was instrumental in increasing flag sales by helping him contact the various veteran’s organizations. Bob started making all kinds of flags including sport, city, state, college, religious, yachting, armed forces and began designing custom flags.

Selling flags was not just a business for the Hofers, but an extension of love the family had for the US and the American flag. Bob’s mother was a charter member of the Burlington VFW Auxiliary. His brother Tom was shot down at Germany and was a prisoner of war during WWII.

When a group of wives and relatives of Vietnam prisoners of war and those missing in action designed the current POW/MIA flag, Bob started selling those to help promote their plight. He did so to get the government behind them to gain more information from the Vietnamese government about their loved ones. The flag’s black background symbolizes mourning, white lettering stands for hope, the lowered head represents American soldiers in prison. The watchtower with a guard is a reminder of his imprisonment, and modified Laurel branch design is symbolic of Valor.

The most satisfactory thing that he did, though, was helping to design the flag that flies at the small schoolhouse in Waubeka, WI marking the spot where the holiday of Flag Day originated. “It makes me feel really good to know that I helped to design the flag for the original Flag Day,” he said.

Bob was also instrumental in getting the name of our state Vermont added to the state flag. At his request, state representative Cloyd Porter introduced the bill in the State Assembly to add the name “Wisconsin” to Vermont’s flag to distinguish it from other similarly designed state flags. Both Margo and Bob were present at the hearing of the bill introduced by State Representative Cloyd Porter to make this change in 1970.

Yet another struggle occurred when doctors thought Margo had cancer. Their pastor, Pastor Moench, announced in church that she needed blood donors. “A darling little boy came to our door and said he was too young to give blood but he wanted to help, so we gave him odd jobs,” Margo said. That little boy fell madly in love with Bob and Margo and wanted to stay with them since his family was large and struggling. The Hofer’s agreed because the feeling was mutual. Ken became a part of the Hofer family through adoption.

Then years later on April 8, 1990, Bob the “Flag Man” passed away from complications of his paralysis. A Flagpole erected in his honor stands on the point of the Fox River.

Margo continued with the business. She decided the name should remain the same because as she says “It was his idea after all.” Both sons helped with the business installing flagpoles. Customer relations remained the most important facet of the business. When a customer from Bristol expressed his desire to have a US flag with fringe for the antenna of his car, she had them specially made for him. People from far away as Chicago came to pick up their flag and to chat a while with Margo who always had time to talk & listen.

During Desert Storm, they sold over 100 of the specially designed flags with a big yellow ribbon & bow. After 9/11 people came in droves to buy a flag from Margo keeping her very busy.

This is where I come in, so I should introduce myself. My name is Laura Uhen. My mother and Margo were both war brides and came to the US at approximately the same time. They became acquainted after giving birth to their second children. They enjoyed a great friendship until my mother passed away. This is where my relationship with Margo really began to develop. Margo became my surrogate mother and last tie to my German heritage. We enjoyed doing things such as going to plays and concerts and eating out with a couple of her long-time friends. Her wisdom, compassion and fun-loving nature helped me so much and we became very close.

Margo’s health eventually began to fade. On one particularly difficult day in the hospital, she wondered if I would watch over her beloved son Ken after she was gone. I felt honored that she would think that highly of me. So, of course, I agreed and told her not to worry. A short time later she quietly succumbed to her many health issues in her home on December 8, 2005.

After her passing, I handled her estate and managed the flag business for Ken. Within three months, Ken lost his beloved mother, his dog, Truffles, and his brother to cancer. By then I had fallen in love with the business. I began to understand why she kept it going these many years. Her clientele was so delightful and encouraging. Her supplier with whom she had such a long-standing relationship was so willing to help me as I fumbled through the learning process.

As time went by, the necessity to make some difficult decisions arose. Ken decided it would be best for him to move closer to his sister and brother-in-law in Appleton. The decision concerning the fate of Bob’s Banners loomed ahead of us. Ken did not want to continue with the business. I hated to see such a long-standing Burlington business fade away. After much consideration, we came to a decision. The family graciously allowed me to continue with the business. The only request was that I choose a new name. I really had a hard time coming up with a satisfactory replacement. However, through prayer one day God flashed Liberty to mind. There you have it. The last piece of the puzzle fell into place.

It is my sincere desire to go ‘Forward’ in this matter, hoping that Margo & Bob would be pleased with the decision that we made. It is truly an honor for me to be able to carry on the tradition of supplying this community’s flag needs.

We Offer Flags Of All Types

  • US
  • States
  • World/Countries
  • Religious
  • Historical Flags
  • Military & Civilian Service
  • Specialty & Advertising
  • Racing & Sports
  • Message Flags

Some Of The Products We Offer Include

  • Flagpoles & Accessories
  • Internal & External Halyard Flagpoles
  • Brackets
  • Telescoping Flagpole
  • Floor Stands
  • Display Poles
  • Flag Sets
  • Mounted Flags
  • US Fans & Bunting
  • Decorations
  • Memorial Markers & Cases

We Also Provide

  • Flagpole Lights
  • Flag Repair
  • Flagpole Installation
  • Flagpole Repair

Flag Etiquette

How to Fly the Flag

The flag should be raised and lowered by hand. Never, raise the flag while it is furled; unfurl, then hoist quickly to the peak of the flagstaff. It should be lowered slowly and ceremoniously. The flag should never be allowed to touch anything beneath it, such as the ground or the floor. No other flag may be flown above The United States flag. If the flag is displayed from a staff projected from a window sill, balcony or front of a building, the union (blue field) of the flag should go to the peak of the staff (unless the flag is to be displayed at half-staff). When the flag is displayed in any manner other than being flown from a staff, it should be displayed flat, whether indoors or out. If displayed either horizontally or vertically against a wall, the union should be uppermost and to the flag’s own right; that is to the observer’s left. When displayed in a window it should be suspended in the same way-that is, with the union to the left of the observer in the street.

How to Dispose of Worn Flags

When a flag is in such a condition, through wear or damage, that is no longer a fitting emblem for display such as being torn, tattered or faded, it should be destroyed privately in a dignified manner, or taken to a designated receptacle where it would be collected and disposed of by appropriate means.

Displaying U.S. Flag in a Church

When it is displayed on the pulpit or chancel in a church, the flag should be flown from a staff placed on the clergyman’s right as he faces the congregation. All other flags on the pulpit or chancel should be on his left.

Do you have a flag that needs repair?

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127 S River Rd,
Burlington, WI 53105

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262-763-3932

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